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This is the one big thing that, if done right, will most certainly improve those horrible 90 percent odds.
If you are a local service, look at the town papers and if your area is larger look at the city paper. If you need to go farther than that, your options become great and the potential for wasting money even greater. I'd strongly recommend getting the advice of an independent media planner, like me. They will guide you to the right spot on the water to cast your net.
5. Professional website
3. Know your competition
Anything that goes in front of the buying public must look professional. All they know is what they see and if they see cheap, tacky and homemade, that's what they will think about you. It also must represent your business well. Your logo needs to reflect what you do. If you are a landscaping service, your logo had better have "Landscaping" on it in some way.
what you are best at and this is what you enjoy doing most.
There are hundreds of them. Only one out of every 10 of those will succeed. Those are tough odds.
Your website is the first place anyone goes to learn about you. The site needs to be well organized, well written and presented in a professional manner. All that said, it doesn't have to cost an arm and a leg. They were having a sale on their "template" websites. A five page site was $1 a month, which included the URL as well as the server space. I've never been a big fan of website templates.
These sites consist of preprogrammed themes that allow you to choose overall color and graphic treatment. All you have to do is place pictures and copy using a simple web interface. I had the site up and running in a few hours at a total cost to me of $12 for the entire year.
You've heard the saying, "You can't be all things to all people." From a marketing standpoint, it means it's a lot easier to focus on a few things rather than everything. Let's say you want to provide a landscaping service. While you are able to mow lawns, trim shrubs and rake leaves, the thing that you are best at is taking down trees. This is Nike Windrunner Blue And Grey
Over the past few months, I've been helping my wife launch a new business. She, like so many other people who start a business, had the ability to provide a service and knew there was a need for that service. All that remained was for the market to find her. This is the part where most businesses fail.
4. Professional logo
7. Use good ads
Imagine your customer. What do they look like? Are they male or female? How old are they? Where do they live? These are all very important questions. The more you can answer, the better off you will be.
Think of yourself as a fisherman. What if you were out on this big body of water in a boat and all of a sudden this voice came to you, telling you where the fish were. Certainly you would go to that spot and cast out your net over all those fish you can't see. That's exactly what advertising does for you. Going back to the first item on our list "Define your customer." You can use the answers to those questions to select a spot on the water to cast your net.
2. Define your business
Know what you are up against. How does your competition promote themselves? What are the selling points they are using? The last thing you want to do is look like someone else.
of the things I was doing that were so important to the success of her business and could be applied any business. If you follow this list I can almost guarantee that you will be the one business out of 10 that succeeds.
1. Define your customer
The right advertising media will give you the opportunity to cast a net over the fish you want to catch. The quality of your ad is like the quality of the net you cast. If your ad has the wrong message or looks unprofessional it's like casting a net with big holes in it. You've cast it where the fish are but it still won't catch anything.
That's it. My tried and true list of seven things you can do to greatly improve your chances for success. As always, if you have any questions, send me an email. I love defying the odds.
and promote my wife's start up business, I began compiling a list Nike Joggers Green
I know this as a fact because I've seen it so many times. As I worked to brand Nike Sweatshirts Red
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Seven steps to make your business a success
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